Zachariah Mattheus
Group Creative Director @ Hearst Magazines | Ex Vox Media, Conde Nast
- Role
- Group Creative Director at Hearst Magazines
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Zachariah Mattheus
I’m a Creative Leader who blends vision, systems thinking, and craft to shape unified…
Experience
Group Creative Director
Mar 2020 — Present · New York, NY, US
Lead a multidisciplinary creative team to design exceptional consumer experiences focused on user-centric designs across 20+ brands.Spearheaded UX and accessibility improvements, implementing WCAG 2.2 AA standards to enhance inclusivity and drive engagement and subscriber growth.Partnered with editorial, marketing, and product teams to deliver data-driven campaigns, tripling monthly subscription output and exceeding industry benchmarks for CTA and CPA.Directed the annual launch of over 50 physical products, ensuring brand alignment and market relevance by leveraging industry and market awareness.Introduced AI-driven tools to optimize workflows and increase team efficiency, promoting a culture of adaptability and problem solving.
Education
SACI - Studio Art Centers International
Sculpture and Drawing
1999 — 1999
University of Virginia Darden School of Business
Certificate, Design Thinking
2015 — 2015
General Assembly
Digital Marketing
2014 — 2014
School of Visual Arts
BFA, Graphic Design
1997 — 2001
Scrum Alliance
Certified Scrum Master, Agile Development
2018 — 2018
ARCA - The Assoc. for Research in to Crimes Against Art
Master's Degree, Art Crime - Theft, Forgery and Cultural Preservation
2011 — 2011
Skills
- Indesign
- Digital Strategy
- Photography
- Brand Development
- Layout
- Creative Direction
- Advertising
- Marketing Communications
- Illustrator
- Graphics
- Art Direction
- Growth Hacking
- Concept Development
- Design
- Social Media Marketing
- Graphic Design
- Music
- Branding & Identity
- Experience Design
- Social Media
- Logo Design
- Management
- Marketing
- Design Thinking
- Brand Strategy
- Copywriting
- Web Design
- Online Advertising
- Branded Content
- Project Management
- Interactive Advertising
- Integrated Marketing
- Packaging
- User Experience
- Interactive Creative Direction
- Marketing Strategy
- Strategy
- Typography
- Corporate Identity
- Adobe Illustrator
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