Zachariah Mattheus

Group Creative Director @ Hearst Magazines | Ex Vox Media, Conde Nast

Role
Group Creative Director at Hearst Magazines
Location
Brooklyn, NY, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Zachariah Mattheus

I’m a Creative Leader who blends vision, systems thinking, and craft to shape unified…

Experience

  1. Group Creative Director

    Hearst Magazines

    Mar 2020 — Present · New York, NY, US

    Lead a multidisciplinary creative team to design exceptional consumer experiences focused on user-centric designs across 20+ brands.Spearheaded UX and accessibility improvements, implementing WCAG 2.2 AA standards to enhance inclusivity and drive engagement and subscriber growth.Partnered with editorial, marketing, and product teams to deliver data-driven campaigns, tripling monthly subscription output and exceeding industry benchmarks for CTA and CPA.Directed the annual launch of over 50 physical products, ensuring brand alignment and market relevance by leveraging industry and market awareness.Introduced AI-driven tools to optimize workflows and increase team efficiency, promoting a culture of adaptability and problem solving.

Education

  • SACI - Studio Art Centers International

    Sculpture and Drawing

    1999 — 1999

  • University of Virginia Darden School of Business

    Certificate, Design Thinking

    2015 — 2015

  • General Assembly

    Digital Marketing

    2014 — 2014

  • School of Visual Arts

    BFA, Graphic Design

    1997 — 2001

  • Scrum Alliance

    Certified Scrum Master, Agile Development

    2018 — 2018

  • ARCA - The Assoc. for Research in to Crimes Against Art

    Master's Degree, Art Crime - Theft, Forgery and Cultural Preservation

    2011 — 2011

Skills

  • Indesign
  • Digital Strategy
  • Photography
  • Brand Development
  • Layout
  • Creative Direction
  • Advertising
  • Marketing Communications
  • Illustrator
  • Graphics
  • Art Direction
  • Growth Hacking
  • Concept Development
  • Design
  • Social Media Marketing
  • Graphic Design
  • Music
  • Branding & Identity
  • Experience Design
  • Social Media
  • Logo Design
  • Management
  • Marketing
  • Design Thinking
  • Brand Strategy
  • Copywriting
  • Web Design
  • Online Advertising
  • Branded Content
  • Project Management
  • Interactive Advertising
  • Integrated Marketing
  • Packaging
  • User Experience
  • Interactive Creative Direction
  • Marketing Strategy
  • Strategy
  • Typography
  • Corporate Identity
  • Adobe Illustrator

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Zachariah Mattheus — Group Creative Director at Hearst Magazines in Brooklyn, NY, US | Unifers