Zach Horowitz

About Zach Horowitz

Zach is a professional in the Digital Marketing industry, with a specific interest in travel, looking to continue growing and learning more about both the industry and the different facets associated with it.Zach began his career in the marketing industry as a Marketing Specialist at Travel Impressions, a division of Apple Leisure Group. This position required forming relationships with outside suppliers, 3rd party vendors and consortium. These relationships proved to be invaluable, and after a few months in this position, Zach was promoted to becoming the Partnership Marketing Specialist. Through this position, Zach leveraged these relationships to solicit funded marketing plans either for co-op or brochure purposes. This involved working with small boutique hotels which contributed to large hotel chains contributing up to $3 million.After moving on from Travel Impressions, Zach then developed strong digital marketing and online customer acquisition skills through his position as a Digital Marketing Producer at Great Value Vacations, a B2C online travel agency. Here, Zach assisted in online customer acquisition programs, analytics, budgeting and social feed management. Although Zach was directly responsible for multiple channels, including affiliate, partnership, and display, this position allowed Zach to hone in on what is now his strongest channel: email marketing. Zach taught himself how to understand the basics of and use HTML, and began learning how to use Email Marketing platforms, starting with SendGrid. Zach then began working in the B2B realm again at a Hospitality Technology company called TravelClick, which was acquired by Amadeus. This position allowed Zach to greatly improve upon his skills in several channels, but again, significantly in Email Marketing. This position gave Zach competencies in using Salesforce, Hubspot, Marketo, Wistia, Wordpress and many other web-based platforms. The work here involved creating Web Lead forms, building Nurture Series emails to convert leads, crafting eye-catching landing pages, and reporting on performance of all marketing activities. Working for a global company such as Amadeus allowed Zach to improve greatly on working with people on different cultures, as Zach was frequently working on projects with colleagues in EMEA, LATAM and APAC colleagues. Zach is a very driven, focused, loyal and hardworking person who thrives when working in challenging and rewarding positions and works especially well with organizations with diverse work cultures.

Experience

1. Digital Marketing Manager

   Amadeus

   Apr 2022 — Present

Education

• SUNY New Paltz

  Bachelor’s Degree, Business, Management, and Marketing

  2012 — 2016

Skills

• Event Planning
• Marketing Management
• Microsoft Office
• Marketing
• Teamwork
• Market Research
• Facebook
• Search Engine Optimization
• Cold Calling
• Fundraising
• Social Networking
• Social Media
• Marketing Research
• Research
• Communication
• Management
• Time Management
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Public Speaking
• Public Relations
• Organization
• Customer Service
• Microsoft Word
• Guerrilla Marketing
• Leadership
• Advertising
• Buzz Marketing