Zach H.
Marketing Data & AI Leader | Measurement Strategy • Data Governance • AI Enablement | Turning Data into Revenue Linked Decisions
- Role
- Sr Manager, Ai & Business Insights at Chase Corporation
- Location
- Fort Collins, CO, US
- LinkedIn followers
- 500 followers
About Zach H.
Operating at the intersection of marketing data, measurement strategy, and AI enablement, with a focus on turning complex signals into clear, revenue linked decisions.Emphasis on building scalable analytics capabilities, from measurement foundations and data governance, to analytics products and AI powered automation, so teams can move faster without sacrificing trust or accuracy.Analytics positioned not as reporting, but as decision systems: frameworks, tools, and workflows that support planning, optimization, and execution across marketing, eCommerce, and customer growth initiatives.Close partnership with Marketing, Sales, IT, and Finance to ensure data is not only accessible, but actionable, explainable, and aligned to business outcomes.Particular interest in applying AI to reduce operational friction in analytics and elevate data informed decision making at scale.
Experience
Sr Manager, Ai & Business Insights
Nov 2024 — Present · Fort Collins, CO, US
Strategic ownership of marketing data, measurement strategy, and AI enablement to support revenue linked decision making at the organizational level.· Definition and governance of scalable analytics capabilities, including measurement standards, KPI frameworks, and operating models that ensure consistency, accuracy, and executive trust in data.· Leadership of analytics products and executive intelligence, shifting reporting from descriptive views to decision oriented insights that guide planning, prioritization, and performance optimization.· Enablement of automation and AI driven workflows to reduce operational friction, accelerate insight delivery, and improve the scalability of analytics across teams.· Cross-functional partnership with Marketing, Sales, IT, and Finance to align data strategy with business priorities, ensuring insights are actionable, explainable, and directly tied to growth outcomes.
Education
Colorado State University
Master’s Degree, Computer Information System
North Carolina State University
Master's degree, Environmental Engineering
Donghua University
Bachelor of Science - BS, 环境工程
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