Zach Daw
MBA. Digital Marketing and Business Development Professional
- Role
- Senior Digital Marketing Specialist at Better Car People
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Zach Daw
After an early career specializing in collegiate and professional sports operations, my…
Experience
Senior Digital Marketing Specialist
Jan 2023 — Present · Huntersville, NC, US
Plays a key role in promoting and accelerating the adoption of new AI technology products by developing and executing impactful marketing strategies. My expertise spans across digital communications, event marketing, creative development, and copywriting, all aimed at driving customer engagement and supporting sales initiatives.Email MarketingProduction of 1-3 emails per week communicating BCP\'s suite of products, blogs and upcoming eventsDevelopment of updated Hubspot/Pardot strategy that will keep constant communication with potential Brooke and MasterClass customersTrade Show Planning, Logistics and ExecutionMarketing StrategyTasked with Overhaul of Company CTA\'s on Marketing CommunicationCollaboration with Management in the timing and execution of email/social media campaignsGraphic Design/Marketing MaterialsCreating/updating images for marketing materials, handbooks, print-outs, etcDevelopment of new documents on-demand from requests of the staff, including:Collaboration with all departments for guidance/approval on bringing their creative visions to lifeCopywritingCopy provided for multiple projects, including:EmailsSocial MediaBlog PostsMarketing MaterialsAssisting Sales Department with creation, proofreading and optimization of their creative productsResearching and testing current AI tools to help optimize the copywriting process
Education
Guilford College
Bachelor of Arts (B.A.)
2007 — 2011
University of Nebraska at Omaha
Master of Business Administration - MBA
2018 — 2020
Skills
- Tour Guide
- Video Production
- Event Planning
- Baseball
- Sports Writing
- Microsoft Office
- Public Speaking
- Public Address Announcing
- Media Relations
- Video Editing
- Gameday Operations
- Press Releases
- Sports
- Sports Commentator
- Audio Editing
- Event Management
- Sports Management
- Customer Service
- Social Networking
- Social Media
- Sports Marketing
- Marketing
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