Zach Cintron

Experience

1. Associate Director, Planning

   Essencemediacom

   Sep 2022 — Present

   Clients: Mars, Dell Technologies- Develop and maintain strong client relationships across media, brand, and internal creative teams while managing delivery of all projects and resolving any roadblocks- Direct internal teams to address business and media objectives to deliver on business results via strategic media plans and strong storytelling within the yearly planning process and ad hoc- Manage team of four personnel, supervising daily performance and improvement plans, and mentored two employees through two successful promotion cycles- Developed new testing design for Snickers that was later deployed across the portfolio- Lead strategy, activation, and collaboration across different agencies and brand teams for the Snickers x NFL partnership- Oversaw multiple test campaigns that lead to discovering audiences that increased ROAS on awareness-media by 4.2%

Education

• New York University

  Bachelor of Science (B.S.), Marketing and Management

  2013 — 2017

Skills

• Microsoft Office
• Powerpoint
• Public Speaking
• Social Media
• Research
• Microsoft Excel
• Customer Service
• Microsoft Word
• Teamwork
• Photoshop
• Leadership
• Data Analysis
• Event Planning
• Facebook
• Social Media Marketing
• Marketing
• Management
• Social Networking
• Public Relations
• Editing
• Marketing Strategy