Zachary B.

About Zachary B.

Over the past 24 years, I have developed a proven and highly successful track record of delivering a portfolio of innovative, forward thinking, and very diverse technical and creative solutions to empower businesses to achieve those dreams that seem to be out of grasp. Across my career, I have had the good fortune to consistently work on those projects that seem to be emergent and just ahead of the curve while performing in almost all business role capacities.Recently, I have been very innovation and product focused in AI/ML automation, workflow optimization, and the predictive behavioral and performance insights space. In addition to the recent focuses, I have spent much of my past 6 years really digging into human social media behavioral analysis, behavioral identification modeling, creating new industry standard for measuring nonreported streaming platforms, Studied/modeled/and panel validated bot behavioral analysis across the social media landscape, new/novel browser based data automation and extraction methods, Instagram story capture and cataloging, social platform integration and very very granular knowledge of all social platform API\'s and data extraction alternatives to BLE triggering and triangulation, Geo tracking/triggered events. Phew. Breathe.I guess the main thing Ill say is that I\'m a sucker for that impossible or innovation deprived problem, I love the challenge that it brings to the table, and I love the feeling of satisfaction making it possible.So, what\'s your challenge? Let\'s Party!

Experience

1. Director of Enterprise Product Development Data and Analytics

   NBCUniversal

   May 2022 — Present · Los Angeles, CA, US

   Lead multi-billion-dollar enterprise data and analytics portfolio spanning Studios (Intl & Domestic), Content Distribution, Brand Development, Home Entertainment, Marketing, and TV divisions. Overseeing 5 Product Managers and 28 Engineers delivering scalable, AI driven solutions across NBCU.• Lead Snowflake modernization unifying enterprise data and enabling AI-powered workforce, script, and pricing analytics.• Unified cross-platform measurement linking linear promos to streaming performance, optimizing $300M+ in annual media spend.• Lead corporate NBCU/Versant Entity separation for Content Distribution, TV Distribution & TV Production Divisions

Education

• University of North Alabama

  Criminal Justice

  1998 — 2004

Skills

• Product Marketing
• Social Media Marketing
• Mobile Devices
• Pop
• Agile Project Management
• Product Management
• Rally
• Titanium
• Jde Enterprise One
• Spiceworks
• Ios
• Dns
• Product Development
• Product Design
• Databases
• Outsourcing
• Microsoft Sql Server
• Marketing Strategy
• Jira
• Mobile Applications
• Sdlc
• Creative Management
• Active Directory
• Agile Methodologies
• Management
• Ios Development
• Mysql
• Regression Testing
• Sql
• User Interface Design
• Technical Staff Management
• Microsoft Office
• Analytics
• Scrum
• Android
• Filemaker
• User Experience Design
• Dhcp
• Android Development
• Quality Assurance