Zachary McIntyre

About Zachary McIntyre

I’m a digital marketing leader with 10+ years of experience driving eCommerce and DTC growth across multi-brand portfolios. Most recently, I directed strategy for seven brands at True Brands, overseeing a $6.2M revenue business with a $1.5M annual marketing budget. There, I delivered 20% year-over-year revenue growth, increased Marketing Efficiency Ratio by 85%(1.84 → 3.4), and achieved a 2.4x portfolio ROAS while scaling lifecycle programs that drove 30–35% of total revenue.My superpower is combining creative storytelling with performance marketing precision. I’ve led brand refreshes, lifecycle programs, and influencer campaigns, while also building AI-powered workflows that cut reporting time by 50% and sped up decision-making by 25%.Along the way, I’ve:Lifted branded search by 22% through aspirational storytelling.Scaled Meta Ads to $1.07M attributed revenue at a 3.3% conversion rate.Boosted conversion rates at Wunderground Coffee from 1.2% → 3.4%.Directed high-performing teams (4 direct reports + agencies) across creative, product, and sales.I love solving problems at the intersection of data, design, and customer experience — whether that’s turning brand storytelling into revenue, aligning cross-functional teams, or deploying AI to make marketing smarter, not harder. And while I lead at the strategic level, I also love getting my hands dirty in the platforms — whether it’s building campaigns in Google Ads, refining Klaviyo flows, or optimizing Shopify storefronts. That balance of strategy + execution keeps me sharp and ensures my teams know I truly understand the work we’re driving together.

Experience

1. Performance Advertising Manager

   Elevate Outdoor Collective

   Nov 2025 — Present · Bellevue, WA, US

   I spearhead digital advertising initiatives across a global portfolio of 12 winter sports brands, balancing data-driven decision making with creative marketing strategies to maximize ROAS and campaign performance.

Education

• Texas Christian University (TCU)

  Bachelor of Business Administration, Marketing Concentration

  1997 — 2001

Skills

• Management
• Marketing
• Social Media Marketing
• Display Advertising
• Sales
• Ppc
• Budgeting
• Online Marketing
• Excel
• Sem
• Google Adwords Professional
• Digital Marketing
• Web Content Management
• Web Analytics
• Google Docs
• Compliance
• Remarketing
• Amazon Web Services (Aws)
• Raven Tools
• Word
• Netsuite
• Leadership
• Advertising
• Blogging
• Facebook
• Google Analytics
• Photoshop
• Project Coordination
• Online Lead Generation
• Product Marketing
• Training
• Market Research
• Marketing Analytics
• Salesforce.com
• Cross-Functional Team Leadership
• Marketing Strategy
• Google Adwords
• Wordpress
• Youtube
• Google Webmaster Tools