Zachary Maley

About Zachary Maley

Marketing & Growth Executive with a track record of scaling revenue engines at the enterprise level. I lead from the intersection of brand, performance, lifecycle, and data—building the systems, teams, and strategies that transform marketing into a growth accelerator.Currently at Wynn Resorts, I lead enterprise-wide initiatives across lifecycle marketing, CRM, paid media, predictive analytics, and marketing technology. My team spans data science, offer strategy, campaign ops, and personalization—focused on maximizing customer lifetime value through segmentation, automation, and experimentation at scale.I specialize in building growth infrastructure—from in-house campaign engines and real-time testing systems to centralized segmentation models and full-funnel optimization frameworks. Whether modernizing legacy orgs or launching new verticals, I bring a CMO’s strategic lens with a CRO’s obsession for outcomes.Growth is not just a channel—it’s an operating system.Specialties:Growth Strategy • Lifecycle Marketing • Predictive Analytics • Martech Architecture • Omnichannel Campaigns • Executive Leadership • Performance Marketing • Customer Retention • Revenue Operations • Brand + Data Integration

Experience

1. Vice President Growth & Lifecycle Marketing

   Wynn Resorts

   Apr 2024 — Present · Las Vegas, NV, US

   Lead enterprise-wide growth and lifecycle marketing, owning the full customer journey—from acquisition and onboarding to engagement, retention, and reactivation. I oversee a cross-functional org across CRM, data science, campaign strategy, and marketing technology, unified around driving LTV, engagement, and retention at scale.Architect and scale the internal systems that power predictive, personalized marketing—centralized first-party segmentation models, machine learning-powered offer logic, and omnichannel orchestration across mobile, digital, and on-premise experiences. These systems function as a proprietary internal platform, enabling rapid iteration and precision targeting across audience cohorts.Introduced a wave-based campaign deployment model that sequences communications by predicted response rate and expected revenue contribution—unlocking smarter yield management, offer efficiency, and net new room night growth.Champion test-and-learn experimentation across lifecycle stages, embedding iterative A/B frameworks, cohort tracking, and attribution modeling into campaign planning. Built a unified view of customer behavior to drive activation loops, reduce churn risk, and increase frequency of high-value actions.Serve as a strategic growth partner to the C-suite and cross-functional leads—bridging product, analytics, and operations to translate real-time customer data into scalable revenue plays.

Education

• Sierra Nevada College

  Bachelor of Science in Business Administration, Marketing & Entrepreneurship

• University of Virginia

  Semester at Sea Study Abroad Program

Skills

• Keyword Research
• Budget Management
• Google Analytics
• Google Adwords
• Google Tag Manager
• Monthly Reporting
• SEO/ Sem
• Website Design and Development
• Web Analytics
• Social Media Marketing
• Strategic Market Planning
• Project Management
• Virtual Team Management
• Sales/ Roi Forecasting
• Email Marketing
• Ad Campaigns
• Analytics
• Audience Development
• Brand Awareness
• Luxury Brand Marketing
• Branding
• Budgeting
• Campaign Creation
• Campaign Management
• Campaign Tracking
• Community Building
• Community Management
• Competitive Analysis
• Content Management Systems
• Data Analysis
• Detail Oriented
• Leading Teams
• Mobile Advertising
• Problem Solving
• Responsive Web Design
• Search Engine Ranking
• SEO Best Practices
• Strategic Planning
• Time Management
• Google Webmaster Tools