Zachary Lovelace
Senior Marketing Manager | Corporate & Franchise Growth for Home Service Brands | Neighborly – Lawn Pride
- Role
- Senior Marketing Manager at Neighborly®
- Location
- Indianapolis, IN, US
- LinkedIn followers
- 500 followers
About Zachary Lovelace
Experienced Sales & Marketing Manager with a proven track record of success in managing multiple media channels for multiple brands and divisions. Experienced in content creation, customer communications, SEO, and paid digital advertising. Strong skills in photography and videography, with proficiency in photo and video editing. In addition, experience in sales and Hubspot CRM management, with a focus on tracking key metrics and evaluating growth and engagement. Skills:Franchise MarketingB2B Sales & MarketingB2C Sales & MarketingSocial Media ManagementContent CreationHubspot Marketing and Sales CRMGoogle Ads & Facebook AdsLanding Pages / Email MarketingAnalyticsPhotography & VideographyPhoto & Video Editing (Adobe Lightroom, Photoshop, and Premiere Pro)Experience:Social Media ManagerHurco North AmericaResponsible for content creation, management, and customer communications through multiple social media channels including Facebook, LinkedIn, TikTok, Twitter, YouTube, and Instagram.Implemented successful lead generation campaigns through paid digital ads and competitor research and analytics.Filmed, edited, and distributed video content, and performed photography.Assisted with Hubspot CRM management and training as needed, and tracked key metrics to evaluate sales, marketing growth, and engagement.CT & X-ray TechnologistColumbus Regional HospitalAssisted in medical imaging procedures and provided patient care.Capital Equipment Sales RepresentativeHumston MachineryManaged a sales territory and developed strong customer relationships to drive business growth.Education:Certifications & Licenses:CT & X-ray Technologist
Experience
Senior Marketing Manager
Mar 2025 — Present · Indianapolis, IN, US
Leads brand and performance marketing for Lawn Pride, a Neighborly® brand, with responsibility for national strategy and local franchise growth. Oversees a 7-figure marketing budget and directly manages the corporate-owned Lawn Pride operation. Develop and execute full-funnel campaigns, performance coaching, and custom local marketing plans to drive measurable results. Manages a local marketing team and collaborates with cross-functional partners across digital, creative, PR, and analytics to deliver aligned, ROI-focused initiatives.
Education
Ivy Tech Community College
Associate's Degree, Radiologic Technology/Science - Radiographer
2008 — 2011
Skills
- Customer Service
- New Business Development
- Social Media Marketing
- Manufacturing
- Powerpoint
- Continuous Improvement
- Online Marketing
- Operations Management
- Business Process Improvement
- Management
- Team Building
- Machining
- Marketing Strategy
- Engineering
- Machine Tools
- Project Management
- Social Media
- Computed Tomography
- Project Planning
- Six Sigma
- Microsoft Word
- Inventory Management
- Budgets
- Lean Manufacturing
- Healthcare
- Product Development
- Process Improvement
- Sales
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