Zach Kunkel

About Zach Kunkel

I\'m a curious, passionate, and driven product marketer with 10 years of experience in B2B SaaS technology.At Bandwidth, I currently lead a team responsible for a ~$750M ARR product portfolio, where I have spearheaded several impactful initiatives, including-Creating a product launch sizing framework – designed to align GTM investments with the potential impact of each product launch-Launching Bandwidth Maestro – an Enterprise product suite that has won industry awards and contributed to growing our Enterprise segment from ~$20M ARR to nearly ~$60M ARR in under two years-Developing an interactive product tour program – aimed at interactively highlighting our product differentiation and increasing our web conversion rate-Building a holistic competitive enablement program with Klue – resulting in an increase in our competitive win rate from 18% to ~30%.Over the past four years, my efforts have contributed to more than 50% in ARR growth, driven by a deep understanding of customer needs and data-driven strategies.I follow Jesus, am a husband, a boy-dad x2, an NC State alum, a Houston Texans fan, a runner, a skier, and a foodie.

Experience

1. Director of Product Marketing, Gtm Strategy

   Bandwidth Inc.

   Jan 2023 — Present · Raleigh, NC, US

   I lead a talented team of seven that include five product marketers and two content strategists. Simply put, my mission is to align product positioning with customer needs, and deliver measurable business impact. In addition to GTM leadership, I oversee global content strategy, ensuring consistent, high-impact messaging that scales across regions, channels, and buyer journeys. In my four-plus years at Bandwidth, I’ve been fortunate to contribute to several key milestones-Team Growth & Leadership: Expanded the product marketing team from two to five, building a high-performing group focused on strategic execution, global alignment, and cross-functional partnership-Revenue Impact: Contributed to over 50% ARR growth ($490M → $750M) through data-driven GTM strategies and customer-first positioning-Platform Launch Excellence: Spearheaded the positioning and launch of Bandwidth Maestro, an award-winning platform, fueling nearly 200% growth in the Enterprise segment over two years-Global Content & Messaging Strategy: Lead two content strategists as we develop content, including core narratives, value propositions, and campaign messaging-Competitive Enablement: Drove the creation of a holistic competitive enablement program with Klue, boosting competitive win rates from 18% to ~30%-Strategic Processes: Developed a cross-functional product launch sizing framework and introduced a monthly roadmap briefing process, improving organizational alignment and equipping sales teams with timely, actionable insights-Brand & Community Building: Co-hosted Bandwidth’s first podcast, The State of Business Texting, and led the inaugural Texties customer awards ceremony.My core strengths include people leadership, global GTM strategy, product and portfolio positioning, content and messaging strategy, competitive intelligence, sales enablement, buyer and ICP research, and executive-level storytelling and public speaking.

Education

• North Carolina State University

  Bachelor’s Degree

  2012 — 2016

Skills

• Event Planning
• Public Speaking
• Problem Solving
• Public Relations
• Strategy
• Microsoft Office
• Advertising
• Teamwork
• Microsoft Word
• Team Leadership
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Organization Skills
• Communication
• Event Management
• Teaching
• Time Management
• Interpersonal Communication
• Management
• Team Building
• Customer Service
• Social Networking
• Facebook
• Strategic Planning
• Social Media
• Computer Proficiency
• Data Entry
• Marketing
• Leadership
• Community Outreach