Zach Gaston

About Zach Gaston

Passionate sales & marketing leader with 10+ years of experience in the energy and technology industries. Skilled in the successful application of innovative marketing strategies that enable sustained growth, expand revenue, elevate brand awareness, and improve customer acquisition and retention. Experience in discovering, growing and retaining top talent. Belief of a strong focus on building teams of top performers through enablement and career development. Proven ability to plan and execute cohesive sales and marketing strategies that deliver bottom-line growth for dynamic and fast paced organizations.Areas of functional expertise include:• Sales & Marketing Leadership• Strategic Planning & Execution• Messaging and Positioning• Brand Development• Event Marketing• Digital and Content Marketing• Budget Administration• Public Speaking• Intra-Departmental Communication Workflow• SEO/SEM• Event Marketing• 24/7 Customer Experience• Public SpeakingArea of focus include bringing a sales perspective into marketing to deliver a unified experience for both teams. Turning sales into hunters armed with high-impact messaging from marketing. At the same time, allowing marketing to open the doors for sales by reducing the amount of \'touches\' required for revenue generation.

Experience

1. Chief Revenue Officer

   Erdos Miller

   Apr 2021 — Present · Houston, TX, US

   Responsible for revenue generation through sales, marketing, partnerships, 24/7 customer experience teams, and strategic negotiations. Lead a diverse team of sales, marketers, legal and 24/7 customer support teams with team development and intra-department communication. Pivoted our business to focus on growth in the energy sector through extreme customer service, developing a strong trusted brand, and consistent service delivery follow-through.Responsibilities included:• Sales & Marketing Strategy• Reporting Key Performance Metrics (KPIs)• Product Marketing• SaaS Revenue Growth• Brand Development• Campaign Development• Leading high performers & strategic contractors toward a common goal• Demand Generation - Partnerships & 3rd Party Referrals• Digital & Content Marketing• Event Marketing• 24/7 Customer Service team creation and development• Legal Negotiations• Public Speaking• P&L Management• Budget Administration

Education

• Texas A&M University

  Bachelor's Degree, Electronic Systems Engineering Technology

  2011 — 2015

Skills

• Operating Systems
• Microsoft Office
• Management
• Programming
• Consumer Electronics
• Microcontrollers
• Android Development
• Digital Strategy
• Leadership
• Test Engineering
• Java
• Product Development
• Embedded Systems
• Electrical Engineering
• Systems Engineering
• Sales Management
• Leadership Development
• Wireless Networking
• Electronics
• Android Sdk
• Google Analytics
• Public Speaking
• Network Programming
• Google Adwords
• C++
• SEO
• Social Media
• Strategic Planning
• Engineering
• Web Analytics
• Product Design
• Python
• Sem