Zac Croce

About Zac Croce

I have seven years of experience working in growth marketing, content marketing, performance marketing, audience development, and editorial roles in the news/media industry. Currently, I\'m a director of regional growth at Gannett where I work with newsrooms to help grow and retain subscribers. Previously, I worked as a senior SEO manager at the New York Post where I strategized ways to market content and grow organic site traffic from Search. Prior to joining the Post, I held several roles with Gannett, the publisher of USA TODAY and 260 other local news brands. As a digital marketing specialist on Gannett\'s Growth team, I helped coordinate the subscriber acquisition strategy on paid channels for regional brands and USA TODAY. I executed content marketing and acquisition strategies to grow subscribers to NorthJersey.com & The Record. And I worked directly in the NorthJersey.com newsroom to grow traffic to the site across owned channels while performing other writing and editing duties. Skills/competencies: Growth Marketing, SEO, Content Marketing, Paid Social, Writing & Editing, Digital Acquisition Strategy, Digital Marketing, Audience Development, Paid Search/PPC, Social Media.

Experience

1. Director, Regional Growth

   USA TODAY Co., Inc.

   Feb 2022 — Present

Education

• University of Delaware

  Bachelor's degree, English | Journalism

  2010 — 2014