Zachary Campana
Digital Media & Marketing | Creative Video Production | BA Media Studies (Concentration in Production) | University at Buffalo
- Role
- Digital Technology Specialist at Lenderlogix
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
About Zachary Campana
Digital marketing sits at the intersection of strategy and execution, especially in B2B…
Experience
Digital Technology Specialist
Jan 2025 — Present · Buffalo, NY, US
As a Digital Technology Specialist Intern at LenderLogix, I support the marketing and product teams by creating and managing digital content that enhances user experience and promotes brand engagement. My role blends technical acumen with creative execution, focusing on streamlining internal workflows and boosting external communication.Key Responsibilities:•Assist in the development and execution of digital media strategies across platforms, including video, web, and social media.•Create engaging visual and written content to support product launches, brand awareness campaigns, and customer engagement.•Support the implementation of marketing automation tools and CRM systems for improved lead tracking and outreach.•Collaborate cross-functionally with design, development, and executive teams to maintain alignment between tech capabilities and marketing goals.•Contribute to the planning and production of short-form video content featuring team members and company culture for LinkedIn and other platforms.•Analyze digital performance metrics to refine content strategies and improve audience engagement.
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