Zachary Sousa
- Role
- Customer Marketing Manager at Everlaw
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Zachary Sousa
Hey I’m Zach! I am an MBA Grad from Santa Clara University with a concentration in…
Experience
Customer Marketing Manager
Jul 2021 — Present
Successfully created a repeatable and scalable customer webinar series, managing from ideation to production and reporting, resulting in a substantial increase in customer engagement and revenue impact- Developed and executed comprehensive virtual programs in the form of large virtual conferences to intimate community round tables that directly influence Net Dollar Retention (NDR)- Empowered the Go-To-Market (GTM) team by implementing and managing Postal.io gifting platform, while setting strategy and adoption goals resulting in higher win rates and increasing customer NDR- Continuously evaluated the performance of all customer marketing email communications to experiment with and optimize the teams messaging, maximizing customer engagement and email KPIs.
Education
Santa Clara University Leavey School of Business
Master of Business Administration - MBA, Leading Innovative Organizations
2019 — 2021
Loyola Marymount University
Bachelor of Arts (B.A.), Film and Television Production
2011 — 2015
Skills
- Microsoft Word
- Microsoft Office
- Creative Direction
- Data Entry
- Social Media
- Video Production
- Film
- Social Media Marketing
- Screenwriting
- Microsoft Excel
- Communication
- Entertainment
- Leadership
- Digital Media
- Doubleclick
- Film Production
- Television
- Event Planning
- Data Analysis
- Final Cut Pro
- Team Building
- Teamwork
- Editing
- Time Management
- Social Networking
- Sql
- Advertising
- Customer Service
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