Zachary Roozen

Manager, Brand Partnerships & Licensing @Google

São Paulo, BR

Marketing Analyst for \'Trustd Critics\', which maintained over 1.2 million subscribers and over 30 million video views-Responsible for the development of new, unique, innovative, and ownable media ideas & experiences that differentiate the \'Trustd Critics\' brand - Create efficient execution processes to help streamline communication and manage assets across multiple media campaigns -Collaborated with internal creative teams on creative strategy to ensure consistent brand identity and messaging that meets channel best practices, is platform native, and follows media strategy/objectives -Assisted in managing all financial reporting documents associated with the media budget-Met with other representatives of the media community to foster mutually beneficial relationships with all media partners -Translated business strategies into consumer-centric integrated media plans, campaigns, and experiences that fuel brand awareness, drive growth, and generate revenue