Zachary McCain
Junior Golf Marketing & Communications Manager @City and County of Denver
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WORK HISTORY
Junior Golf Marketing & Communications Manager @City and County of Denver
Denver, CO, US
Optimized digital marketing campaigns through Google Analytics and Facebook Business Manager which included PPC, impression based, and other targeted campaigns- Developed marketing strategies to drive brand awareness leading to 30% growth- Managed social media channels leading to at least 20% growth per channel each year- Led social media content creation including photography and videography as well as all editing using Adobe Creative Suite (Primarily Photoshop and Premiere Pro)- Designed, and distributed all company emails with an average open rate of 46% and average CTR of 7%- Facilitated a marketing budget and yearly plan including monthly presentations to the Board of Directors- Updated all website material and SEO through WordPress site- Oversaw multiple in-person marketing events leading to a 10% increase in revenue- Updated visual branding and brand messaging which helped lead to a 400% increase in website traffic- Spearheaded efforts to drive Google Business engagements leading to 10% increase YOY.
EDUCATION
University of Colorado Boulder
Bachelor of Arts - BA
University of Colorado Boulder
Bachelor of Arts - BA
ABOUT ZACHARY MCCAIN
Marketing Professional with more than 5 years of experience including an expertise in…
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