Zachary Koulopoulos

Marketing Planning & Budgeting Manager @the LEGO Group

Boston, MA, US

Drive U.S. marketing spend governance by aligning with global and local processes, ensuring Marketing Spend Plans (MPs) are met and variances are clearly communicated to senior leadership and global forumsDeliver comprehensive and timely marketing spend analyses to support key internal decision-making forumsEnsure budget transparency by tracking and reporting spend allocation across working vs. non-working media, brand themes, consumer target groups, and seasonal timingSupport annual commercial strategy planning (ICP) by aligning Consumer Group expectations with U.S. marketing strategies and long-term spend forecastsLead the U.S. roll-out and implementation of global marketing tools and dashboards to enhance data visibility and cross-market consistencyCoordinate with cross-functional partners, including U.S. BU marketing teams and global marketing effectiveness forums, to align plans and share insights

Syracuse University

Bachelor's degree