Zachary Koerner
Manager, Performance Marketing Analytics at Apple Leisure Group
- Role
- Manager, Performance Marketing Analytics at Apple Leisure Group
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
Experience
Manager, Performance Marketing Analytics
Jul 2019 — Present · Addison, TX, US
In charge of spend optimization with an annual budget of over $25 million for all 5 brands under ALG (CheapCaribbean.com, Apple Vacations, Funjet, Southwest Vacations, United Vacations).Built the marketing data warehouse in less than 3 months. This includes multiple APIs, automated shell scripts, Python and SQL codes. DWH has been used to build dashboards for executive team, spend optimization, data science work (anomaly monitoring, sentiment analysis), web analyses and all ad hoc analyses.
Education
University of North Texas
Master's Degree, Econometrics (Economic Research)
2010 — 2012
Austin College
Bachelor of Arts (B.A.), Economics
2006 — 2010
Skills
- Statistical Modeling
- Time Series Analysis
- Retail Sales Analysis
- Business Objects
- Sql
- Linux
- Econometrics
- Regression Models
- Marketing Strategy
- Stata
- Hadoop
- Research
- Qualitative Research
- Alteryx
- Analytics
- Forecasting
- Teaching
- Economics
- Microsoft Word
- Statistics
- Regression Analysis
- Economic Research
- Email Marketing
- Sas Programming
- Matlab
- Management
- Powerpoint
- Microsoft Excel
- Linear Regression
- Hive
- Microsoft Powerpoint
- Cannibilization
- Unix
- Data Modeling
- Microeconomics
- Customer Analysis
- Sas
- Data Mining
- Data Analysis
- Customer Profiling
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