Zachary Greenfield
Partner Marketing Manager @Spot Pet Insurance
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WORK HISTORY
Partner Marketing Manager @Spot Pet Insurance
Miami, FL, US
Manage 50+ partner accounts and pipeline across aggregators, affiliates, and brand partners; drive down CPA, increase conversions, and grow mobile/web traffic via cross-marketing campaigns.• Launched and lead Spot Perks rewards program, adding $10K+ in savings for members.• Coordinate omni-channel campaigns with CMO and creative teams to expand partner reach across email, social, and content.• Use Salesforce, Tableau, and Datadog to build quarterly business reviews, analyze partner performance, and identify growth opportunities.• Source and vet new verticals (airlines, car rentals, credit cards); initiated Canadian expansion via UI/UX A/B testing and targeted partnerships.• Created new underwriting approval workflow, cutting deal launch time and boosting contract-to-premium conversion.• Support budgeting, projections, and internal ops with VP of Sales; manage employee benefit marketing calendar.• Promote full demographic participation through improvements like translating customer-facing assets into Spanish and French to improve UX and accessibility.
EDUCATION
University of Cincinnati
Bachelor of Business Administration - BBA, Marketing and International Business
ABOUT ZACHARY GREENFIELD
I\'m passionate about driving growth through strategic partnerships. With a focus on acquisition and retention, I specialize in connecting customers, building meaningful relationships, and creating value-driven solutions that help businesses scale. My goal is to unlock new opportunities, enhance customer engagement, and foster long-term success through collaborative partnerships.
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