Zach Hover

About Zach Hover

Senior Marketing Associate | Epsilon Skilled in all things Product Marketing, Growth…

Experience

1. Senior Associate, Marketing

   Epsilon

   Apr 2023 — Present

   Develop expertise on what’s now and what’s next across the market landscape, and how our offerings align to these trends Understand and shape key buyer personas and market segments, accounting for how they buy and the customer lifecycle Shape the integrated marketing planning process in close collaboration with your marketing partners Develop compelling sales enablement materials and nurture ongoing sales knowledge transfer across buying stages, including pitch materials, case studies, one-sheets, blog posts, web content, videos and more Nurture accountability by establishing meaningful, realistic goals and KPIs mapped to business outcomes Evolve the presence of the solutions on our website Embrace agile marketing operational rigor across the planning process, accounting for delivery cycles, dependencies, capacity, and prioritization Establish and maintain consistent messaging throughout communications, promotions, and events Be flexible and collaborative with other areas of the business that are crucial to the success of the programs we develop Research market opportunities and create targeted messaging and content aligned with priority target personas and industry verticals to enable sales Develop value-oriented content for and enable marketing, sales, customer success teams.