Zach Vonbargen
Brand Design @Samsung Electronics America
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WORK HISTORY
Brand Design @Samsung Electronics America
Managing a team of industrial designers, visual merchandisers and brand marketers to create best in class experiences within retail. Together, we provide customers a consistent story of who we are, how we look, and where we are going that result in conversion, sales and loyalty. We are passionate about driving brand growth through creative marketing strategies, data-driven insights, and a deep understanding of consumer behavior.With extensive experience in developing and executing comprehensive brand initiatives, we excel at aligning team efforts with organizational goals to elevate brand presence and engagement. I lead cross-functional collaboration to deliver impactful campaigns, product launches, and digital experiences that resonate with consumers.Together we created an evergreen visual merchandising system that was sold into more than 10k doors across top carriers and retailers nationwide. Our strategies and designs were influenced and tested by our internal consumer insights team, allowing us to continuously challenge the final product and evolve as the mobile industry evolves. The consumer was/is the central part of our brand objectives.The team crafts compelling brand narratives that resonate with diverse audiences and leverages data analytics to optimize marketing campaigns. Our team thrives in building and nurturing brand loyalty, focusing on fostering a culture of creativity and accountability, empowering each member to contribute to companies shared vision.
EDUCATION
University of Oklahoma
BFA, Visual Communications
SKILLS
ABOUT ZACH VONBARGEN
Helping teams develop and execute innovative brand strategies that drive market growth…
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