Zach Safford
Sr. Director of Strategy
- Role
- Senior Director at Inner Chapter
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Zach Safford
I am a multi-disciplinary strategy director who has spent the past 15 years uncovering human and cultural insight to unlock new sources of value. My work combines anthropological inquiry and business acumen to help business leaders unlock new opportunities for growth. I am at home leading complex, global, research engagements with a high degree of ambiguity. Over the course of my career, I have developed a formidable expertise in the routines and rituals of domestic life - food, wellness, personal care, parenting, etc. which I apply across domains->In FMCG: Helping companies locate new and attractive functional and emotional value through a more nuanced understanding of human behavior & consumer jobs to be done->In Tech: Helping product teams understand how to more effectively integrate technological innovation & novel hardware into everyday life->In Retail: Helping retailers build effective category and loyalty program strategies rooted in detailed understanding of consumer mindsets and journeys->In Health: Helping wellness brands adapt their offering to emerging ideas of what it means to be healthy.I\'m always keen to connect with- Brand leaders seeking a deeper understanding of their consumers and the markets they operate in- Product leaders desiring a deeper understanding of how people engage with technology- Agency partners who value the role of research and insight in creative development- Students & professionals looking to bring social science interests to bear in the corporate world.
Experience
Senior Director
Jun 2024 — Present · Seattle, WA, US
Inner Chapter is a global brand strategy, insights, and innovation advisory that helps clients unlock commercial opportunities through a deeper understanding of the cultures they play in and people they serve. We operate globally with studio hubs in the US, China, Japan & South Korea.Clients Include: Vans, The North Face, LVMH, Lee Kum Kee, L\'Oreal, Kroger, William Grant & Sons, Nike, Disney amongst many others
Education
University of Dundee
MSc (Honors), Design Ethnography
2010 — 2011
Pannasatra University
Development
2008 — 2008
Vietnamese Langauge Studies (VLS)
Vietnamese Language
2008 — 2008
Williams College
BA (Honors), Theater and History
2005 — 2009
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