Zach Posner
Retention Program Manager @Pure Fishing
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WORK HISTORY
Retention Program Manager @Pure Fishing
Lead earned revenue channel growth across Pure Fishing’s brand portfolio, delivering 100% year-over-year growth for the past two years while building and scaling rewards programs that drive exponential revenue and customer loyalty. Build and launch portfolio-wide rewards programs from the ground up, creating scalable frameworks to increase retention and lifetime value. Manage cross-functional collaboration across marketing, eCommerce, brand, and tech teams to develop enhanced channel programming and go-to-market strategies. Assist with custom data flow programming and technical setup to support automation, reporting, and scalable growth initiatives.
EDUCATION
Bemidji State University
Bachelor of Science - BS, Marketing Communications
ABOUT ZACH POSNER
Experienced professional with a proven track record of optimizing and enhancing website user experiences (UX). Proficient in marketing strategy and planning, data analytics and brand building, contributing to improved marketing success. Demonstrated expertise in achieving exceptional ROI through strategic ad campaign management.
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