Zach Olsen
- Role
- Web Analytics Manager at Nike
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Zach Olsen
Web analytics and digital marketing expert with progressive experience in ecommerce…
Experience
Web Analytics Manager
Dec 2019 — Present
Responsible for migrating and configuring Adobe Analytics implementation within Adobe Launch tag management tool for Nike.net - Define and translate business objectives into technical requirements, code, and specifications to meet ongoing reporting objectives - Create documentation of existing Adobe Analytics implementation that communicates all facets of analytics solution design and maintain new documentation as site features change - Work with engineering and business teams to communicate what the implementation is designed to accomplish and provide consultative direction around best practices and standards in analytics - Provide analytics reporting in the form of ad-hoc reports, scheduled reports, dashboard creation and maintenance - Conduct Analytics testing, troubleshoot and fix issues/bugs surfacing during testing
Skills
- Online Advertising
- Omniture
- Marketing
- Site Experimentation
- Online Marketing
- Media Planning
- Search Engine Marketing (Sem)
- Sem
- Affiliate Marketing
- Comparison Shopping Engines
- Adobe Analytics
- Web Analytics
- Integrated Marketing
- Search Advertising
- Advertising
- Data Analysis
- E-Commerce
- Tag Management
- Google Adwords
- Search Engine Optimization (SEO)
- Paid Search Strategy
- Digital Marketing
- Web Marketing
- SEO
- Google Analytics
- Ppc
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