Zach Muchnick

About Zach Muchnick

As the Chief Operating Officer at Positive Beverage, I am responsible for the seamless communication and coordination between all organizational departments, as well as the development and implementation of strategic initiatives that drive growth and value. I leverage my expertise in marketing, regulatory compliance, and brand management to create a brand platform that promotes category diversification and healthy hydration within the beverage sector.With a passion for making a difference and a back-to-basics approach, I have successfully transitioned from national brand management in the luxury industry to creating and launching Positive Beverage, a product that addresses multiple sugar-related health issues and offers specific ingredients at an affordable and socially accessible price point. I have also established ongoing national distribution and retail partnerships, increased revenue and productivity by over 20%, and led a high-performing team of exceptional individuals. I hold a degree in Nutritional Fitness Specialist; Sports Nutrition from the International Sports & Science Association and multiple certifications in financial and web applications.

Experience

1. Founder at Positive Beverage

   Positive Beverage

   Nov 2020 — Present

   Responsible for the seamless communication between all organizational departments, resulting in a 12% reduction in operating costs and increased productivity by 20% while formulating annual financial projections• Developed ongoing national distribution and retail partnerships, driving sales based on geographic feedback and performance metrics while identifying growth opportunities for expansion• Composed, trained, and oversaw the implementation of new sales strategies through 11 regional managers, driving revenue growth of 21% year-over-year while increasing distribution efficiencies by 18% • Developed and implemented an omni-channel marketing strategy, seamlessly communicating with consumers across multiple touch-points through event-based activations, social media, influencer-based and traditional media communication resulting in a 482% impression increase • Designed product sales literature for regional and area sales managers, educating all retail partners while increasing brand recognition and sales within each market.

Education

• Fox School of Business at Temple University

  Bachelors Degree

  2004 — 2007

• International Sports & Science Association

  Nutritional Fitness Specialist; Sports Nutrition

  2012 — 2014

Skills

• Store Management
• Management
• Merchandising
• Forecasting
• Jewelry
• Sales
• Marketing
• Strategic Planning
• Marketing Strategy
• Recruiting
• Budgets
• Training
• Retail
• Start-Ups
• Sales Management
• Product Development