Zach Henson

About Zach Henson

As Founder of VeriFin Solutions and CFO & Co-Owner of Optima Solutions, I’m passionate about empowering small businesses. With over clients served and $100 million in funding facilitated, I focus on providing the capital and process automation that help businesses thrive. At Optima, I’m dedicated to improving efficiency and scalability, guiding companies to grow through CRM and tech-driven solutions.Beyond business, I’m committed to making an impact that lasts. My connection to Nicaragua, where my father’s legacy lives on in schools and medical programs, drives my goal to create a nonprofit centered on education, financial literacy, and sustainable growth.Ultimately, it’s about more than numbers. Whether I’m helping a business reach new heights or envisioning a brighter future in Nicaragua, every success reminds me why I do what I do. It’s about making a difference that truly matters.

Experience

1. Chief Financial Officer

   Optima Solutions

   Aug 2023 — Present · Miami, FL, US

   As CFO and Co-Owner of Optima Solutions, I have successfully led financial strategy and operational efficiency, driving significant growth while positioning the company for sustained success. Over the last two quarters, we increased revenue by more than 50% and achieved 100% growth in monthly recurring revenue (MRR). By streamlining processes, such as automatic payroll for our international workforce, and reducing payment processing fees by 0.8% through strategic negotiations, I’ve bolstered both short-term gains and long-term financial stability.Our pull-not-push invoicing approach has reduced overdue accounts receivable to 97% paid on time, strengthening our cash flow and enabling Optima to reinvest in key growth areas. My initiatives to decrease software expenses by 40% and control overhead growth have further enhanced profitability, creating a resilient foundation for future expansion. As HubSpot\'s North American Partner Council President until April 2025, Optima Solutions is poised to lead the CRM and automation industry, thanks to our robust financial health and strategic vision.Key Achievements:Increased revenue by over 50% and doubled MRR in the last two quarters.Streamlined automatic payroll for international employees, supporting scalability.Reduced payment processing fees by 0.8% through strategic negotiations.Achieved 97% on-time payment of AR with a pull-not-push invoicing method, stabilizing cash flow.Reduced software expenses by 40% and optimized profitability by managing overhead growth.Strengthened Optima Solutions\' position as a leader in CRM solutions as HubSpot\'s North American Partner Council President through April 2025.

Education

• University of Arkansas

  Business Administration and Management, General

  2013 — 2017