Zach Ellis
Digital Marketing Program Manager | Growth Marketing | UX
- Role
- Digital Marketing Program Manager Growth Marketing Ux at Renesas Electronics
- Location
- Indianapolis, IN, US
- LinkedIn followers
- 500 followers
About Zach Ellis
Experienced Marketing Communications and Sales Operations professional with a history in the Insurance, Real Estate, IT, Semiconductor, and Intelligent Traffic industries. Skilled in lead nurturing, corporate communications, marketing campaign management, graphic design, sales enablement, and demand generation. Motivated, organized, resourceful, and personable with a Bachelor of Arts focused in English and Digital Marketing from the University of Wisconsin-Madison.
Experience
Digital Marketing Program Manager Growth Marketing Ux
Jan 2024 — Present · Indianapolis, IN, US
Create integrated marketing campaign plans (advertising, email, social media, blogs, etc) that align with business unit objectives and strategy.Lead and manage cross-functional teams (product, web, events, PR, regional marcom, graphics teams) to develop and deliver complete integrated marketing campaign plans.Develop and craft messaging and key messages to support each product/solution launch.Create content for full suite of marketing communications activities - email, online advertising, website landing pages and other digital content - designed to drive activity and leads.Provide events support to events team, including messaging, communications deliverables, and logistics (where necessary), for targeted events.Create complete campaign summaries and results, present to core campaign and business teams on a regular basis. Analyze results and adjust messaging and deliverables to optimize results.Execute tailored email nurtures for an efficient buyer\'s journey from awareness to leads. Use campaign data to optimize the points in between.
Education
Madison Area Technical College
Associate of Arts and Sciences - AAS
2007 — 2009
University of Wisconsin-Madison
Bachelor of Arts, English Language and Literature
2009 — 2011
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