Zach Burson

Vice President of Digital Sales, Markets Group @iHeartMedia

Manage digital revenue, which represents 20% of total market revenue, to ensure that market and contributors hit quarterly and yearly goals. Market has experienced 360% growth in digital revenue in less than 3 years. Work with our team of account executives and partners to develop digital marketing strategies, align creative and implement cross channel digital campaigns both regionally and nationally. YOY attrition percentage has fallen 26 points. Act as liaison between our local account executives and our operations team of more than 100 members to optimize, recap and renew partner campaigns. Meet weekly with underperforming account executives to help identify conditions which aren\'t supporting growth, identify areas of immediate opportunity and develop growth plans. These plans have spurred growth between 270%-485% in digital revenue for these account executive YOY.