Zac Greiwe

About Zac Greiwe

I began my career in the trenches of sales — going door-to-door at 19 and working club stores floors at 20 — gaining an early under-standing of how consumers actually make buying decisions. That experience later drove me to teach myself SQL, Python, and R while working with SAP operational data systems during university co-op rotations focused on process efficiency and supply chain operations. Today I specialize in commercializing complex AI, data, and analytics platforms, translating identity data, marketing infrastructure, and retail media ecosystems into strategic enterprise partnerships and scalable revenue growth across the path to purchase. My work sits at the intersection of consumer identity, marketing measurement, retail media networks, global retail financial recovery, and AI-driven ana-lytics, supporting enterprise engagements across North America, Europe, the Middle East, and multinational retail ecosystems including Kroger, Procter & Gamble, Amazon, and global supplier networks. Across roles spanning analytics, consulting, enterprise sales, and strategic partnerships, I’ve consistently been brought in to bridge the gap between technical capability and commercial adoption — translating complex data infrastructure and identity platforms into scalable go-to-market strategies, product adoption, and measurable enterprise growth. Much of my career has focused on bringing emerging data and AI platforms to market, working closely with product and engineering teams to shape platform capabilities, activation frameworks, and enterprise integrations that drive real-world adoption and revenue scale.

Experience

1. Director, Strategic Partnerships

   Claritas

   Dec 2024 — Present · Cincinnati, OH, US

   Claritas is a leading data-driven marketing company specializing in advanced segmentation, targeting, and measurement solutions. Known for its robust proprietary data assets and analytics capabilities, Claritas empowers brands and agencies to identify, engage, and measure the most valuable customer segments. By delivering actionable insights and precision-targeted audience solutions, Claritas helps organizations drive better marketing performance and measurable ROI across all channels, including digital, social, and traditional media.

Education

• University of Cincinnati

  Marketing and Communications

  2009 — 2015

Skills

• Sports Coaching
• Public Speaking
• Public Relations
• Marketing Strategy
• Physical Data Modeling
• Teamwork
• Microsoft Word
• Team Leadership
• Microsoft Office
• Microsoft Excel
• Powerpoint
• Coaching
• Sap
• Data Analysis
• Team Building
• Management
• Social Media
• Direct Sales
• Marketing
• Market Research
• Microsoft Technologies
• Leadership