Zac Aiuppa
Senior Content Operations Specialist at EverCommerce
- Role
- Senior Content Operations Specialist at EverCommerce
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Zac Aiuppa
Let\'s ditch the buzzwords. I\'m an editor and content leader obsessed with finding…
Experience
Senior Content Operations Specialist
Jun 2024 — Present
Content Strategy & Thought Leadership: Defined and executed integrated content strategy, aligning closely with business objectives to drive growth of a SaaS platform empowering SMB owners.• AI & Data-Driven Personalization: Pioneered the integration of AI and prompt engineering to refine content personalization strategies, directly addressing user needs and enhancing audience engagement.• Strategic Content Curation: Led rigorous curation and vetting of high-quality industry resources, ensuring relevance, trustworthiness, and alignment with audience interests and company goals.• Cross-Functional Leadership: Directed collaboration with internal stakeholders and external partners, maintaining content quality, strategic consistency, and operational efficiency.• User Experience Optimization: Drove user-focused content distribution improvements, optimizing engagement across customer lifecycle stages and enhancing overall satisfaction.
Education
University of Wisconsin–Oshkosh
Bachelor of Arts (B.A.), Radio/TV/Film
2002 — 2004
University of Wisconsin Washington County
Associate's degree
2000 — 2002
University of Wisconsin-Milwaukee
Graduate Certificate Program, Professional Writing and Communications
2013 — 2014
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