Zac Zuber-Zander

Experience

1. Senior Copywriter

   RingCentral

   Nov 2021 — Present

   Sole short form copywriter for all of RingCentral’s SMB business unit, including emails, landing pages, paid social ads, retargeting ads, in-app messaging, prospect and current customer newsletters, and more • Drafting engaging copy for all stages of the funnel (top, middle, and bottom) • Developing action-oriented copy for prospects and current customers to drive awareness, aid with onboarding, re-engage low-usage accounts, reduce churn, upsell growing businesses, and increase leads, revenue, and pipe • Collaborate closely with numerous stakeholders and deliver short form copy for Lifecycle Marketing, Sales Activation, Integrated Marketing, and Demand Generation • Strategize with key stakeholders and senior content leads for content development used in campaigns • Partner with stakeholders to dissect short form copy performance, then reiterate and update copy based on insights • Quickly pivot language, tone, and mindset of short form copy to varying initiatives • Effectively communicate new branding and style guidelines to partnering teams to maintain consistency across the entire organization

Education

• Fairfield University

  Master of Fine Arts (M.F.A.)

  2011 — 2013

• Indiana University of Pennsylvania

  Bachelor of Arts (B.A.)

  2007 — 2011