Zac R.

About Zac R.

I\'m a Seattle-based marketer, brand manager, and event manager with a lifelong passion…

Experience

1. Senior Marketing Manager

   Adaptiva

   Jun 2023 — Present · Seattle, WA, US

   Brand Strategy- Leading full company rebranding effort by developing and executing the overall brand strategy aligned with the company\'s goals and vision across web, social, print, event presence, and email sequencing- Define and communicate the brand\'s key messages, values, and positioning through high quality visual assets- Develop case studies with key clientele- Establish and enforce design standards and guidelines for all brand-related assets- Create documentation to guide internal and external stakeholders in brand application- Ensure consistency across various brand touchpoints, including digital and print.Event Management- Plan and manage company attendance at regional and international trade shows, conferences, and meetups- Develop and execute on booth presence, private events, swag, and giveaways- Organize and communicate with partners, attendees, staff, and show organizers- Promote our presence with unique special activities, attractions, and social media- Produce high quality event photography and videography for other campaigns and social media.Campaign Management- Organize and execute campaigns for content, social media, webinars, etc- Manage development of visual assetsTeam Management- Lead team of direct reports/contractors/agencies- Review and approve visual designs, ensuring they adhere to brand guidelines- Collaborate with cross-functional teams, including marketing, product, sales, and leadership to align brand strategies with business objectives- Evaluate and select external vendors or agencies when needed for specific design projects.

Education

• George Fox University

  Graphic Design

Skills

• Project Coordination
• Quality Assurance
• Music Production
• Creative Services
• Training
• Creative Problem Solving
• Process Scheduler
• Employee Training
• Creative Direction
• Brand Development
• Operations Management
• Project Management
• Public Relations
• Customer Service
• Management
• Team Building
• Team Leadership
• Integration
• Account Management
• Surveillance
• Security
• Access Control
• Problem Solving
• Cctv
• Strategic Planning
• New Business Development
• Microsoft Office
• Business Development