Zac B.
Senior Vice President Ecommerce @Life Wear Technologies Group, Inc.
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WORK HISTORY
Senior Vice President Ecommerce @Life Wear Technologies Group, Inc.
Pompano Beach, FL, US
Owner of omnichannel P&L for a portfolio of 10 health & wellness consumer retail brands. Responsible for setting the strategy and growth operations for all North America eCommerce channels (Amazon, Walmart, Target, CVS, Meta, TikTok Shop, Google, B2B, Affiliate, Email/CRM). Built AI agentic process for GTM and content strategy. Oversee funnel building, site UI/UX, content strategy, analytics, partnership growth
EDUCATION
University of Michigan
Bachelor of Arts (B.A.), Economics
ABOUT ZAC B.
Omnichannel leader and operator with a diverse record of delivering profitable growth and customer-centric experiences at Fortune 100 & PE-backed retail/consumer businesses. Expertise in digitally transforming organizations, go-to-market strategy, scaling business units and delivering value creation. Extensive industry experience building strategy and leading teams through execution. Passionate about solving consumer pain points with a mix of data-driven insights and creativity.Functional Expertise-Retail Media Networks-Category Management/Merchandising-eCommerce Growth-Omnichannel Marketing (CLTV)-P&L Ownership-Building Teams-Marketplace Ecosystems -Go-to-Market Strategy-Brand Building-CRM/Loyalty-Omnichannel Operations/Agile Management-Business Intelligence/Data Structure-Product Management
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