Zakaria Aboukir

Sea Specialist @Brady Corporation

Roncq, FR

Brady Corporation is a global manufacturer specializing in solutions that identify and protect people, products, and places.Tasks :(Managing over $2M+ annual digital ad spend): Manage and optimize paid search campaigns on platforms such as Google Ads and Microsoft Ads. This includes all ad types; Search, Shopping, Display, and Video Collaborate with cross-functional teams to develop and execute effective digital marketing strategies. Utilize platforms such as PowerBI, Merchant Center, Adobe Analytics and Google Analytics to gather insights and optimize campaigns. Create, launch, and monitor campaigns to ensure alignment with budget and performance targets. Optimize & test product feeds for relevant platforms. This includes attributes such as title, description, images, etc. Conduct keyword research, ad copywriting, and A/B testing to enhance campaign performance. Analyze data and generate actionable insights to improve campaign efficiency and effectiveness. Monitor industry trends and stay updated on digital marketing best practices. Provide regular reporting on campaign performance and present insights to stakeholders. Manage monthly, quarterly, and yearly budgets to achieve marketing goals and KPIs. Stay informed about changes in the digital advertising landscape and adapt strategies accordingly. Generate landing page split tests to enhance user experience who arrive from paid ads Full understanding of the marketing sales funnel

IAE Lille

Master's degree, E-commerce and distribution