Edgar Zabaleta
Creative Leader | Expert in Creative Strategy and Storytelling, Brand Loyalty, Retail Media, UX, CRM, and Data-Driven Campaigns
- Role
- Associate Creative Director at Kobie
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Edgar Zabaleta
Creative Director with 20+ years of experience leading digital retail, loyalty, and CRM initiatives for enterprise brands.I specialize in building insight-driven, UX-led creative systems that scale—connecting strategy, data, and design to drive customer engagement and long-term value.Throughout my career, I’ve led cross-functional teams across creative, UX, content, and production, delivering multi-channel campaigns that support acquisition, retention, and brand growth. My work spans loyalty ecosystems, personalized CRM, digital retail media, and scalable design systems.Currently focused on helping brands translate customer data into meaningful, high-performance experiences, while mentoring creative teams to operate at a higher strategic level.
Experience
Associate Creative Director
Aug 2024 — Present · St Petersburg, FL, US
Lead creative strategy and production for multi-channel loyalty and CRM initiatives supporting acquisition, member engagement and retention• Oversee design UX for email, web and mobile landing pages across client and corporate programs• Develop scalable design systems, templates, and creative standards• Partner with analytics and strategy teams to deliver performance-driven creative solutions• Mentor and lead creative staff across accounts
Education
University of South Florida
Computer Science
2005 — 2006
Pontificia Universidad Javeriana
Industrial Design - Drafting
1995 — 1997
Eckerd College
Bachelors, Visual Arts - Digital Media/Computer art
1997 — 2000
Skills
- Creative Strategy
- Dreamweaver
- Online Advertising
- Web Design
- Integrated Marketing
- Digital Media
- Corporate Branding
- Creative Direction
- Corporate Identity
- Audio Editing
- Interactive Advertising
- Interaction Design
- Brand Development
- Art Direction
- User Interface Design
- Mobile Marketing
- Actionscript
- SEO
- Visual Design
- Wire Framing
- Information Architecture
- Storyboarding
- Motion Graphics
- Google Analytics
- User Experience Design
- Online Marketing
- Instructional Design
- Digital Marketing
- Website Development
- Interactive Marketing
- Branding & Identity
- Cms
- Animation
- Email Marketing
- Concept Design
- Mobile Applications
- Digital Strategy
- Interactive Media
- Flash
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