Yvonne Skasko

About Yvonne Skasko

Accomplished marketing and advertising attorney with over 15 years of blue-chip, in-house experience and an exceptional track record of providing proactive, strategic legal counsel on cutting-edge issues in advertising, social media, technology transactions, and sponsorships. My forte lies in drafting and negotiating commercial agreements, and counseling across a broad range of areas, including advertising, marketing, social, mobile, digital media, sponsorship, regulatory, product, and IP issues. Throughout my career, I\'ve built a reputation as a pragmatic problem-solver, balancing sharp legal analysis with a deep understanding of business objectives. As a seasoned professional in the tech, media, and entertainment sectors, I have successfully led cross-functional teams and advised top-tier organizations such as Uber, AT & T, and American Airlines, navigating complex regulatory landscapes and delivering legal solutions aligned with business goals. My approach is characterized by creative thinking, flexibility, and strong relationship-building.Areas of Expertise: Advertising Law, Intellectual Property, Privacy and Data Protection, Consumer Protection/FTC, Digital & Mobile Technology, Media Buying, Complex Transactions, Entertainment, Music, Sports, Talent (including SAG-AFTRA), Contests & Sweepstakes, and Compliance.

Experience

1. Senior Counsel - Marketing & Advertising

   Walmart

   Jun 2023 — Present · Dallas, TX, US

   Lead counsel supporting Walmart\'s Creator Program and Walmart\'s Creative Studios. Walmart Creative Studios is Walmart\'s in-house production team with a new square foot studio located in L.A. This wonderful team keeps me busy negotiating production agreements, agency agreements, as well as leaning into the nuances of generative A.I, influencer marketing, talent and model agreements. I work with the best in the business and love what I do!

Education

• TASIS-Switzerland

  High School

  1996 — 1997

• Trinity University

  B.A., Sociology

  2002

• University of Houston Law Center

  Juris Doctorate, Law

  2003 — 2006

Skills

• Telecommunications
• Intellectual Property
• Compliance
• Software Licensing
• Mobile Applications
• Dispute Resolution
• Joint Ventures
• Marketing
• Social Media Marketing
• Integration
• Litigation Management
• Negotiation
• Advertising
• Corporate Governance
• Privacy Law
• Product Marketing
• Commercial Litigation
• Strategy
• Strategic Planning
• Legal Research
• Licensing
• Corporate Law
• Mobile Devices
• Media Buying
• Sweepstakes
• Strategic Partnerships
• Online Advertising
• Legal Writing
• Litigation
• Digital Media
• Promotions
• Mergers & Acquisitions
• Mobile Marketing
• Legal Assistance
• Social Media
• Contract Negotiation
• Mediation