Yvonne Hourruitiner

Marketing Automation & Campaign Management

Role
Marketing Manager Iii at Intuit
Location
Jacksonville, FL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Yvonne Hourruitiner

Marketing professional with extensive campaign management and marketing automation…

Experience

  1. Marketing Manager Iii

    Intuit

    Oct 2020 — Present · US

    Design, build, and deploy complex customer lifecycle email evergreen automations using Oracle Eloqua which required the following- Implement personalization strategies by employing CDOs, CDO services, field merges, form processing steps, dynamic and shared content- Analyze email metrics and provide insights for optimization- Conduct A/B testing and deploy test campaigns- Email and campaign testing for quality assurance- Collaborate with cross-functional teams to monitor campaign engagement data, provide insights and data-driven recommendations to ensure maximum campaign effectiveness- Provide continuous improvement of current implementation workflows and processes- Document processes to ensure smooth transition of projects

Education

  • Trinity International University-Florida

    Bachelor of Arts in Interpersonal & Group Communication, Communication, General

  • Trinity International University-Florida

    Bachelor of Arts, Interpersonal and Group Communication

    1997 — 2000

Skills

  • Online Marketing
  • Digital Marketing
  • Online Advertising
  • Web Design
  • Web Analytics
  • E-Commerce
  • Marketing Communications
  • Marketing
  • Newsletters
  • Direct Mail
  • Photography
  • Marketing Management
  • B2b
  • Business Analysis
  • Email Marketing
  • Graphics
  • Direct Marketing
  • Social Media Marketing
  • Eloqua
  • Photoshop
  • Html
  • Dreamweaver
  • Lead Generation
  • B2b Marketing
  • Analytics
  • Advertising
  • Corporate Branding
  • Creative Direction
  • User Experience
  • Adobe Creative Suite
  • Graphic Design
  • Campaign Management
  • Multi-Channel Marketing
  • Digital Media
  • SEO
  • Marketing Automation
  • Web Marketing
  • Integrated Marketing
  • Website Development
  • Affiliate Marketing

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