Yvonne Hourruitiner
Marketing Automation & Campaign Management
- Role
- Marketing Manager Iii at Intuit
- Location
- Jacksonville, FL, US
- LinkedIn followers
- 500 followers
About Yvonne Hourruitiner
Marketing professional with extensive campaign management and marketing automation…
Experience
Marketing Manager Iii
Oct 2020 — Present · US
Design, build, and deploy complex customer lifecycle email evergreen automations using Oracle Eloqua which required the following- Implement personalization strategies by employing CDOs, CDO services, field merges, form processing steps, dynamic and shared content- Analyze email metrics and provide insights for optimization- Conduct A/B testing and deploy test campaigns- Email and campaign testing for quality assurance- Collaborate with cross-functional teams to monitor campaign engagement data, provide insights and data-driven recommendations to ensure maximum campaign effectiveness- Provide continuous improvement of current implementation workflows and processes- Document processes to ensure smooth transition of projects
Education
Trinity International University-Florida
Bachelor of Arts in Interpersonal & Group Communication, Communication, General
Trinity International University-Florida
Bachelor of Arts, Interpersonal and Group Communication
1997 — 2000
Skills
- Online Marketing
- Digital Marketing
- Online Advertising
- Web Design
- Web Analytics
- E-Commerce
- Marketing Communications
- Marketing
- Newsletters
- Direct Mail
- Photography
- Marketing Management
- B2b
- Business Analysis
- Email Marketing
- Graphics
- Direct Marketing
- Social Media Marketing
- Eloqua
- Photoshop
- Html
- Dreamweaver
- Lead Generation
- B2b Marketing
- Analytics
- Advertising
- Corporate Branding
- Creative Direction
- User Experience
- Adobe Creative Suite
- Graphic Design
- Campaign Management
- Multi-Channel Marketing
- Digital Media
- SEO
- Marketing Automation
- Web Marketing
- Integrated Marketing
- Website Development
- Affiliate Marketing
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