Yvonne J. Anguiano
Marketing Director @United States Air Force
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WORK HISTORY
Marketing Director @United States Air Force
US
Lead marketing team for 47th Force Support Squadron, overseeing branding, promotions, commercial sponsorship and advertising strategies including social media and content development.• Launched Chowcom - a new food service and reservations app base wide increasing app usage to 9% in first 3 months• Directed a three-person team to create a new brand website and magazine, achieving measurable impact in our first 100 days.
EDUCATION
SMU Cox School of Business
Graduate Marketing Certificate, attended
St.Edward's University
BA, Communications/ General Business
SKILLS
ABOUT YVONNE J. ANGUIANO
Influential leader with experience developing customer first data driven market growth for both domestic and global companies. Senior level marketing executive with experience driving revenue, eCommerce strategy, database and Sales Force Pardot, content strategy, account management, large-scale events and technology product development in the retail and sales industries. Proven track record of exceeding marketing targets, coaching diverse teams, and ensuring exceptional customer service. Expertise in relationship building, forecasting/modeling, budgeting, strategic partnership collaboration and industry networking. Bilingual in Spanish with exceptional communication skills.Core Strengths:• Advertising• Brand Management• Business Development• Change Management• Communications Strategy• Content/Creative Development• Corporate Events/Conventions• Customized Campaigns • Customer Experience• Data mining and analytics• Digital Marketing • Luxury Marketing • Marketing (Incentive/Loyalty)• Marketing Analysis/Strategy• Product Marketing include launch strategy • Public Relations • Relationship Building• Sales Partnerships & Development• Startups• Technology Integration• Vendor Management• Venue Operations Management
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