Yvonne Velis

About Yvonne Velis

I’m a results-driven professional with 20+ years of experience specializing in strategic partnerships, business development, and creative customer engagement. Focusing on driving revenue growth and operational efficiency, I leverage data-driven insights to negotiate and manage high-value partnerships, optimize engagement strategies, and lead cross-functional teams via project management to execute impactful initiatives.In addition, as Co-Lead of Sysco’s Hispanic, Latino & Allies Resource Team (VIVA), with nearly 500 members, I spearhead initiatives focused on developing emerging leaders through mentorship and impactful workshops. This role amplifies my commitment to fostering inclusive, high-performance teams and driving sustainable success across the organization.

Experience

1. Senior Manager, Growth Strategy & Customer Loyalty

   Sysco

   Aug 2024 — Present · Houston, TX, US

   Successfully Launched Sysco Perks customer loyalty program nationwide post-program pilot roll-out. • Perks lead as onsite support for a national launch. Help enforce training in the field as needed during site visits. • Field Readiness, engage, conduct, and support training for Perks. • Lead the Surprise and Delight (S&D) pillar, including Spin the Wheel, Welcome Kits, and S&D gifts, and ensure customer engagement. • Driving and developing communication and email journey for S&D resulting in a 45% open rate and a 17% engagement rate. • Partner with cross-functional teams to implement enhancements that support efficiency and deliver an enhanced customer experience for welcome kits and S&D, including BT, marketing, merchandising, personalization, corporate affairs, legal, indirect sourcing, and more. • Development of proposals for program enhancements and budget requests for ELT, sourced prizes for Perks Spin the Wheel through cross-collaboration and build partner relationships. • Manage fulfillment, budget, and forecasting of customer Welcome Kits and S & Ds. • Surprise and Delight field support across USBL. • Vendor and Supplier relationship and item cost management. • Manage Perks Budget, forecasting, approving, and requesting payments, PO creation, and accruals. • Manage Perks! Events (launch event, rewards, events in a box) and oversee Perks video production and creation. • Created and led the development of Tune-up Tuesday workshops to help colleagues learn, develop, and enhance skills in various areas such as project management, analytics, and root-cause analysis. • Manage sales contests to encourage engagement.

Education

• University of Phoenix

  Bachelor of Science - BS, Business Management

  2006 — 2010

• Questrom School of Business, Boston University

  MBA Candidate at Boston University – Boston, MA | Expected August 2025, Business Administration and Management, General

• College of Southern Nevada

  Undergraduate Studies , Business Management

  2001 — 2003