Yvonne Pearson
Senior Audience Engagement Marketing Manager-outreach, Special Projects @American Chemical Society
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WORK HISTORY
Senior Audience Engagement Marketing Manager-outreach, Special Projects @American Chemical Society
Washington, DC, US
Marketing project lead for all DEIR and Outreach marketing efforts including: Heritage month campaigns, awareness campaigns, strategic partnerships, Kids Zone community eventExecute and lead marketing initiatives for ACS Proud To Be A Chemist content series including production, branding, and strategic planning Collaborate with strategic partners on cross promotional opportunities and experimental marketing activations Execute multi channel campaigns across ACS owned and partners channels Serve as subject matter expert for DEIR marketing to create inclusive messaging around ACS products, promotion, and services
EDUCATION
Bladensburg Highschool
High School Diploma
Certs School
Certification, Pinterest Marketing
Western Governors University
Master's degree, Marketing, Concentration in Analytics
Certs School
Certification, Content Marketing
Certs School
Certification, Facebook Advertising
Cornell University
Certificate , Marketing Strategy
Cornell University
Entrepreneurship/Entrepreneurial Studies
Certs School
Certification , Google AdWords
Certs School
Certification, Twitter Marketing and Advertising
Udemy
Certificate , InDesign
McDaniel College
Bachelor’s Degree, Advertising, Art, and Marketing
SKILLS
ABOUT YVONNE PEARSON
Marketing professional with 10+ years of experience in the industry. My skills include experimental marketing, content strategy, brand development, campaign management, community relations, and project management.I view tasks or projects the way George Seurat painted \"A Sunday Afternoon\" looking at every detail until it creates the bigger picture.
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