Yvonne Franklin

Product Director @beeline Group (Fashion Accessories)

Leverkusen, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2020 — Present

Product Director @beeline Group (Fashion Accessories)

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Cologne, DE

Overall responsible for product value chain, from style creation to POS allocation. Leading the strategic, global and partner specific product development, VC transformation & digitalization. Line Management to Head of Brands, Marketing, Planning & Allocation, Sourcing & Buying, VC Digitalization & Innovation and Change Management. Direct reporting to CEO, 7 direct reports – total team member 280.

EDUCATION

1995 — 1999

AMD Akademie Mode & Design

Bachelor degree Textile Management, Fashion/Apparel Design, Marketing and Economics

SKILLS

RetailStore ManagementMerchandising

ABOUT YVONNE FRANKLIN

With over 15 years of experience in the fashion industry, I am a goal-driven and hands-on product director at beeline Group, a leading fashion accessories company with points of sale in 45 countries. My mission is to deliver value to our customers, partners, and stakeholders by creating and managing products that are trendy, sustainable, and profitable.As the overall responsible for the product value chain, from style creation to POS allocation, I lead the strategic, global, and partner-specific product development, VC transformation, and digitalization. I have successfully acted as the business project lead of the SAP S/4 for Fashion and Vertical Business implementation, enabling data-driven decisions and processes across the organization. I also lead and empower a diverse and multifunctional team of 280 professionals, spanning across brands, marketing, planning, allocation, sourcing, buying, VC digitalization, innovation, and change management. I thrive in start-up and turnaround environments, where I apply my analytical, problem-solving, and leadership skills to drive sustainable retail growth.

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Yvonne Franklin — Product Director at beeline Group (Fashion Accessories) in Leverkusen, DE | Unifers