Yvette C. Batalla
Global AVP Communications and Public Relations @Aic Hotel Group
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WORK HISTORY
Global AVP Communications and Public Relations @Aic Hotel Group
Miami, FL, US
Hired to build and scale a global communications function across AIC Hotel Group’s growing portfolio of leading all-inclusive luxury and lifestyle brands in Mexico and the Caribbean, including Nobu Hotels, Hard Rock Hotels, AVA, and UNICO- Lead the global communications, and PR strategy, centralizing messaging, governance, and processes across regions, brands, and stakeholders- Spearhead integrated communications programs spanning corporate, brand, executive, and crisis communications- Partner closely with executive leadership to align communications with business objectives, growth initiatives, and brand positioning- Elevate global visibility, reputation, and storytelling for a multi-brand hospitality portfolio across key markets- Build scalable frameworks, agency relationships, and performance metrics to support long-term growth and consistency.
EDUCATION
Boston University
Master of Arts - MA, International Relations
University of Florida College of Journalism and Communications
Bachelor of Science - BS, Communications
ABOUT YVETTE C. BATALLA
I am a global communications leader with a proven track record in developing and executing impactful communications strategies that enhance brand reputation, engage stakeholders, and support business objectives. I have successfully led communications initiatives directed to partners, employees, and media outlets in multiple regions. My overarching goal - create impactful and engaging solutions that align with a company\'s vision and values.My expertise spans media relations, corporate communications, executive communications, content creation, influencer marketing programs and crisis management. Competencies include Event Strategy and Execution • Public Relations • Vision Definition • Enterprise Strategy • Executive Communications • Messaging Architecture • Strategic Communications Roadmaps • Traditional & Digital Platforms • Content Management • Writing • Conferences & Events • Social Media • Media Relations & Planning • Analytics • Crisis Management
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