Yvette A. Elliott
Chief Operating Officer (COO) @Mall Maverick
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WORK HISTORY
Chief Operating Officer (COO) @Mall Maverick
The Best Omnichannel CMS Platform for Shopping & Multi-Use CentersThe Mall Maverick Omnichannel CMS, a Mobile Fringe Inc product, continues to grow and innovate even after 15 years of delivering best in class shopper engagement software. Mall Maverick is the most powerful and effective Omnichannel CMS for retail and shopping centers. Unlike Wordpress, Joomla or other “custom” retail solutions, we built Mall Maverick for the Shopping Center Marketing Team, its retailers and shoppers. Web, Mobile, E-Newsletters, SMS, SEO, Digital Directory Boards, Retail Data and much much more.At Mall Maverick we believe part of our value is that we are a small diverse team made up of the absolute best professionals the industry has to offer. That’s why we have curated a team that never settles, always finding a way to take our clients goals to the next level. With over 50 years of strong digital marketing experience, we are able to provide your shopping mall with the most current and ingenious web and mobile solutions on the market.
EDUCATION
Seneca Polytechnic
Associate’s Degree, Broadcast Journalism
Northwestern University - Kellogg School of Management
Master of Business Administration (M.B.A.)
Schulich School of Business - York University
Masters Certificate Lean Six Sigma Black Belt, Lean Six Sigma - Black Belt
University of Windsor
Bachelor’s Degree, Communication Studies
IAB Canada
Interactive Leadership Certificate, Interactive Marketing and Online Advertising; Social Media
Schulich School of Business - York University
Master of Business Administration (M.B.A.)
SKILLS
ABOUT YVETTE A. ELLIOTT
Where others see AI complexity, I architect paths to growth.I\'m Yvette A. Elliott - AI Growth Architect, CEO of EMDigital & AI, and COO of Mall Maverick. I sit at the intersection of strategic vision, technical fluency, and operational precision, turning AI complexity into competitive advantage.My proprietary frameworks: C.A.T. Framework (Checkpoint → Analyze → Transform) — 3 steps to go from relying on AI to leading with it P for Platforms — a modern reimagining of the 4P Marketing Mix 70/30 Rule — humanizing AI-enhanced content at scaleI operate across three lanes:EMDigital & AI — AI strategy, AEO/SEO & digital transformationMall Maverick — retail marketing for the AI eraSpeaking, Coaching & Education — complex AI made practical (with a smile)Where I make an impact:AI Strategy & Growth ArchitectureExecutive AI Coaching & LiteracyC.A.T. Framework Implementation for Organizations & TeamsMarketing Performance Optimization & AnalyticsDigital Transformation & Operational ExcellenceLeadership Excellence & AI GovernanceRetail & Shopping Center InnovationAI in Education & Workshop Facilitation Credentials: Executive MBA (Kellogg-Schulich) · Chartered Marketer · EOS Integrator · Board Member, OEFLA · OpenAI Forum · National TV CommentatorReady to move from AI curiosity to AI confidence? yvetteelliott.com#AIGrowthArchitect #CATFramework #AILiteracy #DigitalTransformation #AIGovernance
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