Yvette Banks
Gbs, Global Head of Event Management @TikTok
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WORK HISTORY
Gbs, Global Head of Event Management @TikTok
NY, US
Responsible for overseeing and executing a global portfolio of experiential events for TikTok\'s Global Business Solution\'s key industry tentpole events (CES, Cannes Lions, IAB Newfronts, Advertising Week, VidCon, SXSW, etc.)- Oversee global event strategy in partnership with Global Business Marketing partners (Creative Studio, Brand Strategy / Communications / Product Marketing, Creator Strategy) and Sales Executives, creating activations and entertaining moments that immerse C-suite clients into TikTok\'s platform culture- Oversee key event planning operational needs like timelines, venue selection, agency RFP brief, and various vendor partnerships- Working closely with cross-functional partners like legal and finance to process business operation requirements sponsorship agreements, vendor and agency agreements- Responsible for building and executing Global Event Guidelines and process to all global regional events teams- Oversees the growth & development of 12 event professionals and producers- Build and oversee critical documents for budget tracking, establishing success metrics and prepare and implement recommendations for improving operational efficiencies within the events- TikTok Owned Event Portfolio: TikTok #ForYou Summit (virtual), Global Product Summit: TikTok World, Global Gaming Summit (virtual), TikTok Canada Summit, NA Evolve, Culture Drivers Summit.
EDUCATION
Southern University and A&M College- Baton Rouge
Communications
Georgia State University Perimeter College
Associate of Arts (A.A.), Communication, General
SKILLS
ABOUT YVETTE BANKS
Events DirectorConsumer Sales SolutionsBusiness to Business Sales SolutionsCustomer Service SolutionsSupervisory & Management Sales Cycle Completion Experience selling a diverse product list, Telecom, Equipment, Marketing, and Social Media solutionsGoogle Ad Words Certified Proficient in Microsoft applicationsSandler Sales System Certified
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