Yves Laurent

Senior Marketing Data Management Consultant @Munvo

Longueuil, QC, CA
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WORK HISTORY

Oct 2007 — Present

Senior Marketing Data Management Consultant @Munvo

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CA

IBM Corporate worldwide: Lead consultant in the implementation of Omni Channel Interactive Marketing and Analytics

EDUCATION

1987 — 1991

HEC Montréal

Bachelors, Management, Marketing and Financials

1991 — 1993

Université de Sherbrooke

MBA, Business Administration

SKILLS

Business AnalysisMultichannel Campaign ManagementProject ManagementBusiness IntelligenceWeb AnalyticsSasConsultingAnalyticsUnicaDatabase MarketingBusiness StrategyStrategyCampaign ManagementCustomer Relationship Management (Crm)SegmentationData MiningMulti-Channel MarketingCrmOmnitureMarketing AutomationInteractive MarketingMarketingManagementData Warehousing

ABOUT YVES LAURENT

With nearly 25 years in digital marketing, I have advised mid-sized and enterprise…

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Yves Laurent — Senior Marketing Data Management Consultant at Munvo in Longueuil, QC, CA | Unifers