Yuxuan L.

About Yuxuan L.

Agile and insightful analytics consultant with 6 years of experience in the tech and…

Experience

1. Analytics Consultant

   Campfire Analytics

   Jun 2021 — Present · Jersey City, NJ, US

   Led weekly and monthly business reviews for Microsoft Cloud + Enterprise (Software Development Companies, AppSource, Sustainability, SQL Server, and Microsoft Cloud), setting OKRs and delivering ad hoc and in-depth analyses on website traffic, user engagement, and conversion to marketing leadership•Validated and troubleshot website tracking tags to ensure accurate data collection; built Adobe Analytics dashboards to support strategic decisions by global marketing, content, and SEO teams•Built data pipelines in Azure (Data Factory, Logic Apps, Databricks, SQL) to power Python-based machine learning model for forecasting website traffic, user engagement, and conversion•Optimized time series forecasting models for 19 Microsoft Cloud + Enterprise products by fine-tuning hyperparameters and correcting data anomalies, resulting in reduced overfitting and improved model generalization.•Analyzed user behavior and conversion funnels across Microsoft AppSource and Azure Marketplace to identify drop-off points and top-performing user flows; recommended and supported global implementation of embedded marketplace modules on Azure and Dynamics pages•Analyzed web engagement and lead generation using Excel and Azure SQL; built visualizations and presented findings to executives to inform product launches for Microsoft Software Development Companies.•Analyzed Adobe Target A/B test data to evaluate control vs. variant performance, identifying a 12% lift in conversion rate for the variant and recommending its implementation for Microsoft 365 for Business

Education

• Guangzhou University

  Bachelor's degree, Accounting

  2013 — 2017

• New York University

  Master of Science (M.S.), Marketing Analytics

  2017 — 2019