Yuvraj Gupta

Assistant Manager @Bennett Coleman & Co. Ltd. (The Times of India)

Developing and implementing Marketing Plans with focus on planning for product launch in coordination with the marketing team; overseeing other Promotional activities. Listening with dealers / vendor to ensure smooth day-to-day circulation of various publications. Ensuring timely receipt of payments for the dealers and from the dealers. Execute Marketing events and Promotional Programs by conducting brand-wise promotions.(Road Shows, Brand related activity and Consumer Promotions). Develop new business opportunities through New Channels; develop incremental Volumes from existing Channels. Tracking the whole system by maintaining day-to-day MIS report of all the publications of BCCL group, especially the flagship brand, The Times of India & Economic Times. Planning and implementing new and existing Magazines in the retail outlets and organization activities like sales promotions to increase visibility and thereby increasing the sales through various marketing activities.