Yuvraj Singh Rathore
Head, Brand and Communications I Brand Ambassador Lead I Meditator I Agriculturist I Ex-Ogilvy
- Role
- Head, Brand and Communications (Researcher Eco-system) at Cactus Communications
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Yuvraj Singh Rathore
Experienced Strategic Marketing, Brand & Community Management Professional with a proven track record of 17+ years in agency & client environments. Strong business & creative acumen in navigating uncertainties & brand challenges
Experience
Head, Brand and Communications (Researcher Eco-system)
Oct 2019 — Present · Mumbai, IN
Empowering Researchers across the globe to do more and be more with Researcher.Life ecosystem. It comprises of a diverse online products, services, and concepts, purposefully designed to support researchers at every stage of their research journey.\\\\n\\\\nBrand Initiative of Researcher. Life (Launch)\\\\n• Executed multi-platform communications & design strategy for brand launch\\\\n• Managed marketing materials, collateral and created brand manual\\\\n• Activated social media for lead generation and engagement\\\\n• Tracked social media campaign effectiveness and made adjustments\\\\n• Developed annual marketing calendar and communication plans\\\\n\\\\n\\\\nHead, Researcher.Life Ambassador Program, Marketing\\\\n• Led Ambassador program at universities, driving organic lead generation\\\\n• Conducted impactful product demonstrations, showcasing benefits\\\\n• Increased organic awareness and digital engagement\\\\n• Created 400 brand champions, gathered actionable feedback and testimonials\\\\n• Cultivated relationships with 1600 plus ambassadors & various academic institutes\\\\n\\\\nPassionate about democratizing research practices, providing inclusive and accessible platforms for researchers to advance their work, and empowering the global research community.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Mayo College, Ajmer
Commerce
1990 — 1999
Mayo College, Ajmer
High School Diploma, Business/Commerce, General
MICA
Digital Certification Course, Digital Communication and Media/Multimedia
2018 — 2018
Mayo college, Ajmer
Business/Commerce, General
ISBM, pune
Post Graduate Program in Communication Management, Advertising & Marketing Communication
2003 — 2005
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