Yuvraj Dwivedi
Key Account Manager - IFB Industries | MBA NMIMS 24’ | Christ’19
- Role
- Key Account Manager at IFB Industries Ltd
- Location
- Lucknow, UP, IN
- LinkedIn followers
- 500 followers
About Yuvraj Dwivedi
BCA graduate from CHRIST UNIVERSITY Experienced Business Development Associate…
Experience
Key Account Manager
Jun 2024 — Present
Managed 10 regional key accounts (~₹4.5Cr annually) and executed retail marketing across 30+ counters, driving 18% higher footfall and double-digit market share growth.Led merchandising, POS, and in-store activations, boosting visibility and sales.Executed integrated retail + digital campaigns with agencies/influencers, ensuring cultural relevance and traffic growth.Built Excel dashboards to analyze performance, link insights with Google & Meta Ads, and optimize campaigns.Acted as SPOC for retail partners, aligning business goals with central marketing, and enabling cross-functional collaboration (sales, marketing, IT).
Education
Christ University, Bangalore
BCA, Computer Science
2016 — 2019
SVKM's Narsee Monjee Institute of Management Studies (NMIMS), Hyderabad
Master of Business Administration - MBA, Business Administration and Management, General
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