Yuvika Pahuja

WORK HISTORY

EDUCATION

ABOUT YUVIKA PAHUJA

An enthusiastic marketer with an enterprising career span of 15+ years which includes building marketing strategy aligned with business priorities, business development, process implementation and project management. I have built-up expertise and experience in campaign strategies & execution, creative ideation, communications, and content creation.My current role includes:• Campaign Lead for BU: Designed and implemented integrated campaigns for brand awareness, engagement and lead generation for Europe, North America, UK and APAC.• Social Media: Leveraged social media – LinkedIn, Twitter, YouTube through organic and paid campaign for business development• Digital Tools: Leveraged tools like Adobe Analytics, Marketo, Demandbase to execute BU’s objectives and gain useful insights • Content Creation: Created thought leadership assets together with customers and SMEs• Website: Maintained BU’s page on TCS Website• Client Engagement: Supported C level visits, presented to C-level TCS solutions• Europe: Managed end-to-end marketing for Europe Geography for the BU and enabled sales• Alliance: Worked jointly with Academic institutes like MIT and Analyst firms like IDC for creating rich assets like primary research reports• Unique Initiatives: Led unique initiatives like ‘Employee as Brand Ambassador’ and ‘Customer as Brand Ambassador’• Videos: Created Demo, Solution, Testimonial and Customer Videos• Events: Spearheaded conceptualization to execution of Industry/TCS Hosted events to improve brand perception & generate sales leads (Offline and Online)• Media: Engaged with local media firms for appropriate positioning.